It was back in 2011 when Federico graduated with a business degree from a London University that he started his automotive journey. 

Since then, he has worked for automotive brands such as Ford, Fiat and Mercedes-Benz as a marketeer. It was working on those beautiful advertising campaigns for great automotive brands that made him decide he actually wanted to write and talk about the cars from those ads. 

In the near future, he sees himself traveling around the world to big and small automotive shows to report on the new cars that will come next. As well as doing that, he wants to write features on the latest sports car launches and comment on sales strategies. He plans to create a personal website or social channel for reviewing cars, both vintage and new.