Aston Martin’s Middle-East-only saloon, the Lagonda Taraf, is no longer Middle-East-only. Initially shrouded in exclusivity and mystery in equal measure, interest in the resurrected Lagonda saloon car has prompted Aston Martin to release the car globally.
With a limited production run of just 200 units, the Lagonda Taraf will be sold in both left- and right-hand-drive markets across the world, including much of mainland Europe, the UK and South Africa. CEO of Aston Martin, Dr Andy Palmer, expressed his pleasure that the move would “see the car in use on Aston Martin’s ‘home ground’ of the UK in due course.”
According to Dr Palmer, the move is in response to ‘potential owners from around the globe who have been enquiring about it’, as the brand “anticipates very quick expressions of interest from customers around the world, many of whom will want to add Lagonda to their luxury and sports car collections.”
The Lagonda is the latest in a spate of limited-production Aston Martin models such as the bespoke DB10 model to feature in the next James Bond movie, Spectre, and adopts the manufacturing facility previously used on another exclusivity-focused Aston, the One-77. Much of the bodywork is made from carbon fibre as with other Aston Martins, with the same 6.0-litre V12 from the Middle-East model powering the Lagonda.
Dr Palmer put the Lagonda project in context with the old model, stating that “Aside from its confident style, many buyers will also recognise this Lagonda Taraf as a piece of automotive history, following in the tracks of its distinguished predecessor the William Towns Lagonda.”