Tata Motors recently rolled out the first unit of the Altroz from its Pune plant in India. The car was earlier showcased at the Geneva Motor Show in March this year with a pre-production model and the company plans to launch the Altroz in January 2020.
Commenting on the roll-out, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “We are thrilled to roll-out yet another class defining product from the plant today. The ALTROZ is our first product that will be launched on the all-new ALFA platform and we believe that it will raise the bar for vehicles across the premium hatchback segment, come 2020. Since the unveiling of the concept in 2018, the anticipation for ALTROZ has always been high. We hope that customers will appreciate the new futuristic design with host of smart features, many of which are one segment above.”
The Altroz is the second car from the automaker which is based on the Impact 2.0 design, after the success of the Harrier, and is the first car based on the ALFA platform. This new architecture, as Tata puts it, will be much more driver oriented in performance, without any compromises on the safety. The Altroz gets sharp and edgy lines which make it look futuristic and comes with the latest BS6 norm compliant engine. Diamond-shaped Day-light opening (DLO) running across the window line gives the Altroz a sleek and elegant design, still enhancing a commanding presence on the roads. The interior is expected to follow the Harrier’s marks with automatic headlamps, rain-sensing wipers, a big touch screen infotainment system and smart technology. The car comes loaded on space as well and claims to be one step above than its rivals.
Tata is confident that the Altroz will bring new definition to the premium hatchback segment in the Indian automotive markets and will redefine standards with its promising performance. It will compete with the likes of Maruti Suzuki Baleno, Honda Jazz and the Hyundai i20.